Annie’s Guiding
Principles and Shopping Tips
• Guiding Principles
• Celebrate yourself! Don’t compare yourself with others. You
are unique.
• Define your style, and continue to refine it over time. This is
your fashion DNA: what you love, what makes you comfortable, what you feel expresses
you. Stay true to this, and the wardrobe will follow.
• Understand yourself: your body type, proportions, best silhouettes
and colors. Know what is flattering, and do not settle for less.
• Understand your life: Who am I? Where am I going? What
do I want to have happen when I get there? Clothes are props. Choose
appropriate ones and you will make yourself (and others) comfortable and further
your agenda.
• Insist on fit. When shopping, get alterations then and there if
possible. If not; get thee to a fitter. Alterations are the rule,
not the exception. The most wonderful garment ever created won’t
look good if it doesn’t fit.
• Take it one step at a time. Don’t feel overwhelmed. Remember, a
wardrobe is built over time, not overnight.
• Shopping Tips
• Know what you are shopping for. Be specific but not
rigid.
• Go to the right store, one that has merchandise in your style,
size, and price range. Go rested and alone. Bring hose
and shoes. Wear your best underwear. They don’t call
them foundation garments for nothing.
• When eyeing the racks, look for color and fabric first, then
silhouette, and then size. Be willing to try on more than one
size.
• Get help. Make your wishes known to the salesperson. Get
her (or him) to check back with you.
• Think outfit, not item. Put each piece in the context of
your wardrobe. Does it have friends in your closet?
• Buy the best you can bring yourself to afford, especially in
core items. You don’t need a lot of stuff when you
have the right stuff. Concentrate on fewer, better pieces.
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